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messaging fees

These are the fees charged by Meta directly. This is a per conversation charge (24 hour window), and not per message. Every conversation is a 24-hour window where you (the business and user) can send unlimited messages at no charge.

Region:
Business Conversations

Business can start a conversation with a client by sending them a WhatsApp template.

Every conversation is a 24 hour window where you (the business and user) can send unlimited messages at a single charge per conversation.

Utility Conversations

Facilitate a specific agreed-upon request, transaction or update to a customer about an ongoing transaction, including post purchase notifications & recurring billing statements.

$ (USD)
R (ZAR*)
Authentication Conversations

Authentication templates enable businesses to authenticate users with one-time passcodes e.g.) Account Verification

$ (USD)
R (ZAR*)
Marketing Conversations

Includes promotions or offers, informational updates, or invitations for customers to respond / take action. Any conversation that does not qualify as utility is a marketing conversation.

$ (USD)
R (ZAR*)
Service Conversations

Conversations that are initiated by the users or customers of a business or organization. These messages help customers resolve enquiries.

$ (USD)
R (ZAR*)

*exchange rate dependent