WhatsApp Templates: A Comprehensive Guide

WhatsApp templates are pre-defined messages that businesses can send to their customers through the WhatsApp Business API. Templates can be used for a variety of purposes, such as sending appointment reminders, order confirmations, and customer support notifications.

WhatsApp templates are a great way to improve customer communication and reduce the workload on your customer support team. They can also help you to increase sales and improve customer satisfaction.

Different categories of WhatsApp templates

There are three main categories of WhatsApp templates, according to the updated guidelines from Facebook:

• Marketing: These templates are used to send promotional messages to customers, such as new product announcements, sales, and discounts.
• Utility: These templates are used to send informational messages to customers, such as order confirmations, shipping notifications, and appointment reminders.
• Authentication: These templates are used to send messages to customers that require them to take action, such as resetting their password or verifying their account.

How to submit WhatsApp templates

To submit a WhatsApp template, you need to create a WhatsApp Business account and then go to the Business Tools section. From there, click on Message Templates and then New Template.

When creating a new template, you will need to select the category of template that you want to create, as well as the language. You will also need to provide a name for your template and a message format.

The message format can be in plain text, or you can use variables and placeholders to personalize your messages. For example, you could use the variable to insert the customer's name into the message.

Once you have created your template, you will need to submit it for review. WhatsApp will review your template within 48 hours. If your template is approved, you can start using it to send messages to your customers.

Examples of WhatsApp templates

Here are some examples of WhatsApp templates that you can use:

• Marketing templates:
  • New product announcement: "Hi , we're excited to announce the launch of our new product, the iPhone 14! Learn more and pre-order yours today: [link]"
  • Sale announcement: "Hi , save 20% on all summer clothes for a limited time only. Shop now: [link]"
  • Discount code: "Hi , use code SUMMER20 at checkout to save 20% on your next purchase."
• Utility templates:
  • Order confirmation: "Hi , your order for a new iPhone 14 has been confirmed. It will be shipped within 24 hours."
  • Shipping notification: "Hi , your order for a new iPhone 14 has been shipped. You can track its progress here: [tracking link]"
  • Appointment reminder: "Hi , this is a reminder for your upcoming appointment with Dr. Smith on [date] at [time]."
• Authentication templates:
  • Password reset: "Hi , your password has been reset. Your new password is: [password]"
  • Account verification: "Hi , please verify your account by clicking on the following link: [link]"

Benefits of using WhatsApp templates

The benefits of using WhatsApp templates are the same as those listed in the previous version of the blog post:

• Improved customer communication
• Reduced workload on the customer support team
• Increased sales
• Improved customer satisfaction

How to use WhatsApp templates effectively

The tips on how to use WhatsApp templates effectively are also the same as those listed in the previous version of the blog post:

• Personalize your messages
• Be concise and to the point
• Use images and videos
• Include a call to action

Conclusion

WhatsApp templates are a powerful tool that businesses can use to improve customer communication, reduce workload, increase sales, and improve customer satisfaction. If you are not already using WhatsApp templates, we encourage you to start using them today.